Visit Quad Cities

Mission Statement

Visit Quad Cities enhances the region’s quality of life and creates economic development opportunities through tourism to inspire and build our Mississippi River regional destination.

Vision Statement

The Quad Cities will be recognized internationally as a must-experience riverfront destination. 

Brand Promise

We promise lifelong memories and authentic experiences inspired by the energy, culture and positive Midwestern spirit that defines our regional destination.

What Do We Value (established October 2018)

People - Our strength lies in one QC team built by the goal that together is better.

Partnerships - Partners, stakeholders and customers are the focus and drive our collaborative business.

Personality - We love to tell stories about our unique regional destination to visitors and Quad Citizens.

• VQC will be more involved with broader economic development initiatives.
• VQC will create the connection of authentic visitor experience with quality of life for Quad Citizens.
• VQC will lead in building integrated brand platforms for tourism and economic growth.
• VQC will engage our stakeholders in destination enhancement.
• VQC will embrace technology, research and innovation to drive value for our partners.
• VQC will serve the community as the voice for the visitor industry.
• VQC will operate transparently, efficiently and be a positive steward for the Quad Cities.